Elbamovie is an innovative transmedia territorial storytelling project for experiential tourist promotion of the island of Elba.

It is based on four elements that characterize the experience:

• Storytelling set between the past and the present, permitting the audience to live a Napoleonic experience in a modern setting.
• Suspension between reality and fiction, which enables visitors to Elba to see the places where the film was made and enjoy all the experiential elements included in the narration that can be discovered on the island. The characters in Elbamovie are imaginary, but their life experiences and friends are very real.
• The depth and variety of the transmedia storytelling experience, which can be lived uninterruptedly on various media and in the territory of Elba.
• The evolution of the narration project ,which develops like a living organism through the nutrition supplied by the contribution of the audience.

Since 2014 has been the Bicentenary Year of Napoleon at Elba, VisitElba decided to make a short artistic film to reappraise Napoleon from a modern point of view titled “Napoleon’s Legacy”, underlining the beauty and the rich tourist amenities of the island, with a narrative slant that differs from a traditional publicity style. The film has been divided into four episodes, each eight minutes long, forming a web-series published on YouTube and Vimeo to be used for web communication of the island.

The film is fully-fledged branded content that develops by means of captivating narration, but includes the elements of the Elba island brand, making it desirable. After having seen the film, people will desire to go to Elba for a first person experience like that of the actors.

The aim of the project is to reinforce the image of Elba even more.

The fiction has been produced by Licaoni, a young but experienced Italian independent production Company.

Thanks to our experience in fiction and docufiction dubbing, even in foreign language, we handled the english version, involving our best professional speakers, that shared with us this special trip to Elba Isle.

It’s our pleasure linking here below the four episodes, to be tasted in one swallow!